Ferrari’s $640K Luce EV Criticized as ‘Nissan Leaf’ Lookalike, Shares Down 8%
RACE•Ferrari’s first fully electric five-seater, the Luce, launched May 25 with four motors, 190 mph top speed, 300+ mile range and $640,000 price tag. The unveiling’s bubble-like design drew fan backlash and compared to a Nissan Leaf, sending shares down over 8% and trimming €5 billion in market value.
1. Luce EV Unveiling and Specifications
Ferrari introduced the Luce on May 25 as its inaugural fully electric model, featuring a five-seat configuration powered by four electric motors. The supercar delivers a top speed of 190 mph, exceeds a 300 mile driving range and integrates artificial engine sounds to emulate the traditional Ferrari driving experience.
2. Consumer and Fan Backlash
The Luce’s bubble-like silhouette and rounded contours marked a stark departure from Ferrari’s signature angular design, prompting some owners to label its appearance ‘insulting’ and liken it to a Nissan Leaf. Critics also questioned the $640,000 price tag, arguing it undermines Ferrari’s premium heritage.
3. Market Reaction and Financial Impact
Shares plunged over 8% on the Milan exchange the day after the launch, erasing approximately €5 billion in market value. Observers noted that while Ferrari’s broader lineup may absorb EV-related risks, preserving the brand’s prestige will be vital for sustaining electric model demand.
