First Horizon Bank and the New Orleans Jazz & Heritage Festival marked their 11th year of collaboration in 2026, reaffirming First Horizon as the Official Bank and Credit Card of Jazz Fest. The expanded sponsorship underscores the bank’s commitment to local economic growth and cultural engagement in its flagship Memphis and New Orleans markets.

The newly unveiled First Horizon Lounge sits near the Festival and Congo Square stages, offering complimentary food, refreshments and a cash bar exclusively to debit and credit cardholders who present an eligible physical card or digital wallet. This activation provides cardholders with enhanced festival access and premium hospitality experiences.

By driving on-site card transactions and exclusive member benefits, the lounge is positioned to increase transactional fee income and deepen customer loyalty within First Horizon’s 12-state regional network. Elevated brand visibility at a signature cultural event may support incremental deposit growth and cross-sell opportunities.

As of December 31, 2025, First Horizon held $83.9 billion in assets and operated in 12 southern states, offering a suite of commercial, consumer, wealth and capital markets services. The bank’s strategic focus on community partnerships aims to strengthen its regional footprint and competitive positioning.