First Horizon today announced four key promotions designed to deepen its local market expertise and drive client growth across the southern U.S. Tony Adams, previously New Orleans Market President since 2001, has been named Gulf States Regional President, tasked with strategic client development throughout Louisiana. Jimmy Dunn, who joined in 2014 and led the Private Client Group in New Orleans, succeeds Adams as Market President, where he will continue expanding high-touch private banking relationships. In Texas, Matt Phillips, with 11 years in First Horizon’s Commercial Real Estate Group, becomes Regional President of the West Region, overseeing Dallas, Fort Worth and Houston. Alex Morton, Birmingham Market President for eight years, will now lead Atlanta, leveraging recent strategic hires and strong business momentum. Collectively, these leaders will support First Horizon’s mission to deliver tailored solutions backed by the bank’s $83.2 billion in assets and broad service platform.

Zacks Investment Research recently raised its ranking for First Horizon to a #2 (Buy), citing growing optimism around the company’s earnings trajectory. Analysts highlight improved net interest income potential driven by a diversified loan portfolio, continued expansion in commercial and private banking segments, and disciplined cost controls. The upgrade reflects expectations that the bank’s strategic focus on regional markets and cross-sell initiatives, combined with a strengthened balance sheet, will support earnings per share growth over the next four quarters. Investors are watching upcoming quarterly results for confirmation of these positive trends.