First Watch Appoints Ashlee Weisser CFO, Effective June 8, 2026
FWRG•First Watch promotes Ashlee Weisser to CFO effective June 8, 2026, replacing Mel Hope who will serve as an advisor post-retirement. Weisser joined the company in 2023 as SVP of financial planning and brings over 15 years of restaurant finance leadership, including CFO role at Maple Street Biscuit Company.
1. Appointment Details
Effective June 8, 2026, First Watch named Ashlee Weisser as Chief Financial Officer, succeeding Mel Hope. Hope is retiring but will remain as an advisor to support a seamless leadership transition.
2. Weisser’s Background
Weisser joined First Watch in 2023 as Senior Vice President of Financial Planning and brings over 15 years of restaurant finance leadership. She previously served as CFO at Maple Street Biscuit Company and held finance roles at Bloomin' Brands, Red Robin and Darden Restaurants.
3. Transition and Outlook
The CFO transition aims to reinforce financial discipline and growth initiatives across First Watch’s 640 restaurants in 32 states. Leadership expects Weisser’s strategic insight to drive long-term shareholder value and operational performance.
