FirstService Appoints Badi as CMO, Rolls Out HODA Digital Assistant
FirstService Corporation appointed Isadora Badi as Chief Marketing Officer on March 3, expanding its data-driven marketing and launching the HODA digital assistant to boost homeowner engagement. FirstService Residential’s Concordia community won CAI-NJ’s Community of the Year and General Manager Michael Canberg received Community Manager of the Year.
1. CMO Appointment Strengthens Marketing Leadership
On March 3, FirstService Corporation elevated Isadora Badi to Chief Marketing Officer to support the company’s North American expansion and address growing demand for sophisticated property management marketing. CEO David Diestel highlighted the need for strategic marketing to translate customer insights into service innovations for community boards and developers.
2. Data-Driven Initiatives and Digital Tools
Since joining in 2022, Badi revamped the 'Life, Simplified' brand and transformed the marketing function into a data-driven capability. Her team introduced BENCHMARK budget reports for board education and launched HODA, a digital assistant designed to improve homeowner experience across the US and Canada.
3. CAI-NJ Awards Enhance Brand Reputation
FirstService Residential’s managed Concordia Homeowners Association in New Jersey earned CAI-NJ’s Community of the Year for communities over 1,000 units, while General Manager Michael Canberg received the Community Manager of the Year award, underscoring the firm’s operational excellence and leadership in residential property management.