Fluent partners with Sallie’s Backpack Media to power commerce media monetization

Fluent entered a partnership to serve as commerce media partner for Backpack Media, a student-focused network owned by Sallie’s Education Services unit.

Its commerce media technology will be integrated across Sallie’s digital properties, replacing static ad placements with AI-driven campaign optimization.

Backpack Media launched in March 2026, targeting students in the college search and financial planning process, alongside parents influencing those decisions.

Fluent expects the tie-up to lift advertiser performance, improve ad fill rates, raise yields, and accelerate monetization for Backpack Media.