Fold selects Persona to bolster identity verification in customer sign-up flow
FLD•Expected onboarding and support benefits
Fold said the change is aimed at faster onboarding, higher reliability, clearer remediation steps, improved conversion, and reduced support burden.
Persona to handle customer identity checks
Fold said it picked verified identity platform Persona to run customer identity checks in its sign-up flow, replacing its prior verification system.
Verification moved to Persona on July 14.
More visibility into verification drop-offs
The integration adds visibility into verification drop-offs, which Fold said should enable quicker fixes to customer friction as it scales its bitcoin financial services platform.
