Food industry pushes back on WHO guidance for products with added colour, sweeteners
XLP•A WHO draft would help governments identify foods with added colours, flavours or sweeteners for possible warning labels or taxes. The consultation runs until November 27.
1. Draft expands WHO model
The WHO’s proposed food-profiling model includes added colours, flavours and sweeteners for the first time, alongside nutritional content such as fat and salt. It is intended to help governments identify foods to consume in moderation and consider measures including warning labels or taxes.
2. Industry raises concerns
The International Food and Beverage Alliance said the approach could shift attention away from nutritional quality and capture more products for potential regulation. Industry concerns include reformulation costs, stricter labelling, possible lawsuits and higher taxes. Supporters say the model can consider both nutrients and ultra-processed foods; the consultation is open until November 27.
