Ford Q1 U.S. Sales Fall 8.8% Due to Higher Costs and Credit Cuts
Ford Motor Company U.S. vehicle sales fell 8.8% year-over-year in Q1 as higher borrowing costs, elevated prices and reduced EV tax credits weighed on demand. Tesla delivered 358,023 vehicles, missing analyst estimates, while Rivian delivered 10,365 units and reaffirmed 2026 guidance of 62,000–67,000 vehicles.
1. Ford Reports 8.8% U.S. Sales Drop in Q1
Ford Motor Company’s U.S. vehicle deliveries declined 8.8% year-over-year in the first quarter, driven by rising borrowing costs, higher sticker prices and the scaling back of federal electric vehicle tax credits. The contraction highlights intensifying affordability challenges for consumers and tighter financing conditions affecting overall demand.
2. Tesla and Rivian Deliveries Highlight Competition
Tesla delivered 358,023 vehicles in Q1, below analyst estimates of roughly 370,000, while production reached 408,386 units and energy storage deployments hit 8.8 GWh. Rivian delivered 10,365 vehicles versus an expected 9,678 and upheld its 2026 guidance of 62,000–67,000 units, underscoring competitive pressures in both internal combustion and EV segments.