Ford Secures Multiyear MLB Partnership Across Opening Day, World Series and Little League
Ford secures a multiyear deal as MLB’s Official Automotive Partner, gaining visibility at Opening Day, All-Star Week, postseason, World Series and Minor and Little League events. It includes grant funding for local Little Leagues and a Drive Them Home Sweepstakes featuring F-150, Expedition and Bronco models to boost brand visibility.
1. Details of MLB Partnership
Ford will serve as Major League Baseball’s exclusive automotive partner under a multiyear contract, embedding its branding across marquee events including Opening Day, All-Star Week, the postseason and the World Series, as well as in Minor and Little League games.
2. Community and Grassroots Engagement
The agreement allocates grant funding to Little League programs in key markets such as Kansas City, Buffalo and Detroit, covering youth sports clinics, essential gear and equipment, reinforcing Ford’s commitment to local community development.
3. Marketing Activation and Sweepstakes
As part of the fan engagement strategy, Ford is launching the Drive Them Home Sweepstakes, offering winners MLB All-Star Game tickets and chances to win new F-150 Lariat, Expedition Platinum and Bronco Badlands SUVs.