Ford to Launch $30,000 Mid-Size EV Pickup in 2027 After Losing Money on F-150 Lightning
Ford halted production of several electric models to refocus on hybrids and gas vehicles after the F-150 Lightning sold 27,307 units in 2025 but lost money per truck. The company plans a $30,000 modular mid-size EV pickup in 2027 and remains in Tesla’s EU carbon credits pool.
1. CEO Admits EV Strategy Missteps
Ford CEO Jim Farley said the company stopped production of several electric models to protect margins after prioritizing unit growth hurt profitability. He noted the F-150 Lightning sold 27,307 pickups in 2025—outselling Tesla’s Cybertruck—yet Ford lost money on every EV truck sold.
2. Future EV Plans with $30,000 Pickup
Management has shifted focus to hybrids and gas-powered vehicles while planning a new modular EV platform for a mid-size pickup priced around $30,000. This 'Model T moment' is targeted for 2027 to disrupt the EV segment with improved cost control.
3. EU Carbon Credits Pool Participation
Ford remains in Tesla’s European carbon credits pool for 2026 after Toyota and Stellantis withdrew their participation. Continued membership may help offset emissions costs as EU compliance deadlines approach.