Ford’s $11.1B Q4 Loss, $8–$10B 2026 EBIT Guidance and Bread Financial Program
Ford reported an $11.1 billion GAAP loss in Q4 2025 from $15.5 billion in special charges and set 2026 adjusted EBIT at $8–$10 billion. It also unveiled a Bread Financial co-branded credit and installment loan program to boost financing for subscriptions, parts and services.
1. Q4 2025 Financial Results
Ford posted an $11.10 billion GAAP net loss in Q4 2025 driven by $15.50 billion in special charges primarily tied to Model e asset impairments. The company set its 2026 adjusted EBIT guidance between $8.0 billion and $10.0 billion, reflecting strategic cost management and portfolio refocusing.
2. Commercial Vehicle Performance
Ford Pro generated $14.9 billion in Q4 revenue, with software subscription revenue up 30% in 2025. Super Duty volumes grew 10% and the F-150 and Maverick hybrids remained the best-selling pickups in the U.S., underscoring strength in Ford’s core commercial franchise.
3. Bread Financial Partnership
Ford launched a co-branded credit card and installment loan program with Bread Financial to provide flexible financing for subscriptions, parts and services. This initiative aims to enhance customer loyalty, increase accessibility to aftermarket offerings and drive recurring revenue streams.