Ford’s U.S. sales outperformed the broader industry for the 10th consecutive month in December, boosting market share by 0.6 percentage points to 13.2%. Total deliveries rose 6% in 2025 to over 2.2 million vehicles, delivering the company’s best annual and fourth-quarter sales performance since 2019. Its F-Series lineup led the charge with more than 820,000 units sold—an 8.3% year-over-year increase and roughly 250,000 units ahead of its nearest full-size truck rival.

Despite three straight quarters of earnings surprises through Q3 2025—including a staggering 367% beat in Q1—full-year EPS plunged 48% to $0.96, the lowest annual profit since 2020. Ford’s 2.48% profit margin and 10.3% return on equity underscore slim returns in capital-intensive auto manufacturing. With $47.69 in revenue generated per share yielding just $1.17 in earnings, the automaker’s limited pricing power and structural cost challenges remain clear.

After losing over $5 billion in its Model e division during 2024, Ford has announced a U.S. refocus on gasoline and hybrid vehicles while its new Universal EV Platform is being developed. Hybrid sales set a new annual record in 2025 with more than 228,000 units, demonstrating the segment’s relative profitability. Ongoing talks with BYD for battery supply reflect difficulties in establishing domestic EV capability and have sparked political scrutiny as competitors advance sub-$30,000 electric models.