Ford’s European division reported a reduction in pre-tax losses from €1.2 billion in 2022 to €800 million in the first nine months of 2023, driven largely by the rollout of Ford Pro commercial vehicles. Executives highlight that demand for Transit Custom and E-Transit vans has grown by 25% year-over-year across key markets, including the U.K., Germany and Spain. Strategic collaborations with logistics firms DHL and DB Schenker have secured contracts worth over €300 million through 2025, helping to boost utilisation at Ford’s Cologne and Valencia plants and offset weaker passenger-car volumes.

To streamline operations, Ford is consolidating its European manufacturing footprint from eight assembly sites to five by mid-2024, shuttering facilities in Southampton (U.K.) and Bordeaux (France). The plan involves redeploying 2,500 salaried and hourly employees into growing Ford Pro and battery-electric vehicle (BEV) programs, while reducing fixed costs by an estimated €350 million annually. Management guidance now calls for the region to reach breakeven margins by 2025, supported by planned launches of the next-generation Mustang Mach-E and a purpose-built commercial EV platform set to enter production in Romania in early 2026.