Foreign-Branded Phone Shipments in China Drop 7.7% to 2.4 Million Units
Foreign-branded mobile phone shipments in China slid 7.7% year-on-year to 2.4 million units in February, while total industry volumes fell 14.6% to 16.8 million units. Apple’s iPhone share in foreign-brand volume suggests its China shipments are under pressure into Q1.
1. February Foreign-Branded Shipments Fall
Foreign-branded phone shipments in China declined 7.7% year-on-year to 2.4 million units in February, compared with a 14.6% drop to 16.8 million across all brands. The sharper overall market contraction and domestic competition intensify headwinds for Apple’s iPhone volume and regional revenue growth.
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