Formula One Group Rolls Out 30-Piece Miami GP Apparel Line Priced $16–$100
Formula One Group has launched a 30-piece official apparel collection for the Miami Grand Prix in partnership with Pacsun, priced between $16 and $100. This fourth collaborative drop blends motorsport-inspired graphics and technical streetwear silhouettes, aiming to enhance Formula 1's branded merchandise revenue stream.
1. Partnership Details
Formula One Group and Pacsun have extended their collaboration by launching the official Miami Grand Prix 2026 apparel collection, marking the fourth joint release between the motorsport entity and the specialty fashion retailer.
2. Collection Specifications
The assortment comprises 30 pieces across men's and women's styles, featuring graphic tees, lightweight layers and statement items that incorporate bold motorsport graphics, dynamic striping and technical details within relaxed streetwear silhouettes.
3. Distribution and Pricing
All items in the collection are exclusively available in Pacsun stores and online, with price points ranging from $16 for entry-level graphic tees up to $100 for premium statement pieces.
4. Merchandise Strategy Impact
By leveraging Pacsun’s retail footprint and youth-oriented brand, Formula One Group aims to drive incremental merchandise revenue and deepen engagement among younger Grand Prix attendees and fans.