Formula One Group Strikes Deal to Show Five Grands Prix in 50 IMAX Theaters
Formula One Group will livestream five flagship 2026 Grands Prix in at least 50 IMAX theaters nationwide on Apple TV’s inaugural U.S. F1 broadcast season. The deal follows F1: The Movie’s $97.6 million IMAX gross in 2025 and aims to boost brand exposure and licensing revenues.
1. Collaboration Details
Formula One Group has partnered with IMAX and Apple TV to livestream five flagship 2026 Grands Prix—Miami, Monaco, Silverstone, Monza and Austin—across at least 50 IMAX theaters in the U.S.
2. Strategic Implications
The deal leverages Apple TV’s inaugural U.S. F1 broadcast season and follows the $97.6 million IMAX gross of F1: The Movie in 2025, aiming to boost brand exposure, maximize licensing revenues and grow viewership in a key market.
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