Forrester sees 80%+ of leaders raising 2027 budgets as AI drives investment shift
FORR•Forrester says 2027 budgets are set to rise
Forrester’s 2027 Budget Planning Guides flag a broad shift back to spending growth, with over 80% of leaders expecting higher budgets.
- Up to 25% anticipate budget gains of 10% or more over the next 12 months, signaling a more expansionary planning cycle.
- Tech spending momentum looks strongest: 82% of technology decision-makers expect increases; 91% of marketers forecast higher budgets.
- CX budgets also firmed, with 55% of leaders expecting growth of 5% or more, up from 39% a year earlier.
- The report warns larger AI outlays risk worsening fragmentation or technical debt without stronger data foundations, governance, and operating-model changes.
