Fox Corp completed its 2026-27 upfront market deals with single-digit volume growth for linear TV and double-digit gains on Tubi, following a record $2 billion in 2025-26 commitments and $1.56 billion in Q3. The company also agreed to acquire Roku for $22 billion in cash and stock.
Fox completed its 2026-27 upfront selling market, achieving single-digit volume growth for its linear TV networks and double-digit volume gains on its free ad-supported streaming service, Tubi. The company reported $1.56 billion in third-quarter upfront commitments, down from $2.04 billion in the year-earlier period, partly due to the prior-year Super Bowl LIX.
Growth was driven by sports rights including NFL and Major League Baseball broadcasts, as well as increased spending from entertainment, financial, automotive, pharmaceutical, restaurant, retail, technology and telecommunications advertisers. Tubi’s double-digit volume increase underscored the platform’s expanding advertiser base.
Fox agreed to acquire Roku for $22 billion in cash and stock, expanding its free ad-supported streaming footprint and leveraging Roku’s distribution network to enhance scale and monetization across its digital portfolio.
Benzinga
