Fox Corp Records Double-Digit Upfront Ad Growth, Plans $22B Roku Deal
FOXA•Fox Corp completed its upfront-selling market deals for the 2026–27 TV season, delivering single-digit volume growth for linear networks and double-digit growth overall. Tubi achieved double-digit percentage volume growth year-over-year alongside Fox’s announcement of a $22 billion cash-and-stock deal to acquire Roku.
1. Upfront Market Performance
Fox Corp completed its upfront-selling market deals for the 2026–27 TV season, delivering single-digit volume growth on linear TV networks and double-digit overall volume growth across its portfolio.
2. Streaming Platform Gains
Tubi, Fox’s free ad-supported streaming service, achieved double-digit percentage volume growth compared with the prior year, underscoring its rising advertising appeal.
3. Historical and Recent Deal Totals
Fox secured $2 billion in upfront commitments for the 2025–26 season—a first-time double-digit increase—while Q3 2026 upfront totaled $1.56 billion, down from $2.04 billion a year earlier due to Super Bowl LIX timing.
4. Roku Acquisition Impact
Fox Corp announced plans to acquire Roku for $22 billion in cash and stock, aiming to bolster its streaming distribution and advertising reach.
