Fox subsidiary Red Seat Ventures brings premium creator podcasts to Amazon DSP
FOXA•Red Seat Ventures expands podcast inventory to Amazon DSP
Fox’s Red Seat Ventures added its creator-led podcast portfolio to Amazon DSP, expanding programmatic ad buying and measurement for its audio and video inventory.
The move gives advertisers access to RSV’s network of more than 40 premium creators, reaching tens of millions of monthly unique consumers.
Integration adds Amazon DSP audience signals and measurement
The integration plugs RSV inventory into Amazon DSP’s audience signals, AI-driven optimization, and privacy-focused measurement across streaming audio, podcasts, and other channels.
