Fox’s Roku Acquisition Would Secure 9.9% Streaming Share, Rank Third
ROKU•YouTube’s streaming share rose to 13.4%, up one percentage point year-on-year, while Disney slipped to 10.3% and Netflix reached 7.8%. Fox’s proposed acquisition of Roku would deliver the combined group a 9.9% share, placing it third behind Disney.
1. YouTube Extends Streaming Lead
YouTube captured 13.4% of total TV and streaming viewership in the latest Media Distributor Index, one percentage point higher than a year ago. This growth widens its gap over traditional media distributors, with Disney at 10.3%, NBCUniversal/Versant at 8.2%, Paramount Skydance at 7.9% and Netflix at 7.8%.
2. Fox-Roku Combo Would Rank Third
If Fox completes its proposed acquisition of Roku, the combined entity would hold a 9.9% share of total viewership, up from a combined 9.2% last year. That would propel Fox-Roku ahead of NBCUniversal/Versant and Netflix into the third-largest distributor position behind Disney.
3. Streaming Viewership Trends
Overall streaming accounted for 47.6% of total TV viewing in April, up from 44.3% a year earlier, while cable networks fell to 21.6% and broadcast slipped to 19.9%. Growth was driven by YouTube, Prime Video, Tubi and HBO Max, reinforcing streaming’s expanding dominance in TV consumption.
