Franklin Resources Gets Bullish Outlook Boost and Launches Binance Off-Exchange Collateral Program

BENBEN

TD Cowen kept a Hold rating on Franklin Resources and raised its outlook after reviewing Q4 results. On February 11, Franklin Resources and Binance launched an off-exchange collateral program using tokenized money market fund shares from the Benji platform while preserving regulated custody.

1. Analyst Raises Outlook

On February 2, TD Cowen’s Bill Katz updated Franklin Resources’ model after Q4 results, raising the company’s price target and maintaining a Hold rating while expressing incremental optimism in asset management trends.

2. Binance Collateral Program Launch

On February 11, Franklin Resources and Binance launched an institutional off-exchange collateral program through Franklin Templeton’s Benji Technology Platform, enabling eligible institutional clients to use tokenized money market fund shares as trading collateral.

3. Off-Exchange Custody Advantages

The program keeps underlying tokenized shares in regulated off-exchange custody, reducing custody and counterparty risks while allowing institutions to continue earning yield on their money market fund assets.

4. Global Asset Management Scale

Franklin Resources manages over $1.7 trillion in assets across equities, fixed income and multi-asset strategies, serving clients in more than 150 countries through its Franklin Templeton brand.

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