FUBO•FuboTV has appointed Alisa Bowen, formerly president of Disney Streaming’s direct-to-consumer business, as its new CEO, effective immediately. The company’s shares jumped in after-hours trading following the announcement.
FuboTV has named Alisa Bowen as its new chief executive officer, effective immediately. Bowen joins from Disney Streaming, where she led the direct-to-consumer business as president, managing subscriber acquisition, platform strategy and content distribution.
Shares of FuboTV rose notably in extended trading on the day of the announcement, reflecting investor optimism that Bowen’s experience at Disney will accelerate FuboTV’s growth and competitive positioning in the streaming market.
