Functional Brands Strikes AI Deal to Cut Tru2u.health Acquisition Costs
Functional Brands has entered a strategic partnership with partnrup.ai to deploy its AI platform across the Tru2u.health digital health platform. The integration, expected to be fully operational within 10 days, aims to materially reduce cost-per-acquisition and boost revenue-per-visitor through AI-driven partner discovery and real-time traffic evaluation.
1. Partnership Overview
On April 22, Functional Brands Inc entered a strategic technology partnership with partnrup.ai to deploy its AI-driven marketing platform on Tru2u.health, a personalized digital health platform offering medication-based treatments, supplements and wellness solutions.
2. Performance Goals
The integration will enable AI-powered partner discovery, real-time traffic evaluation and automated attribution, targeting material improvements in cost-per-acquisition and revenue-per-visitor, with full deployment expected within 10 days and initial performance data provided on a rolling basis.
3. Future Expansion
Management intends to leverage proven results from the Tru2u.health deployment to extend partnrup.ai's technology across other brands in Functional Brands’ portfolio, aiming to scale digital revenue capabilities and enhance overall growth strategy.