G2 Crowd published its Fall 2026 market reports, expanding quarterly coverage by 702 to 28,042 total reports.
- Leader badges went to about 2% of listed software products or services providers, signaling a highly concentrated top tier.
- Microsoft led report inclusions with 5,318, followed by Zoho at 4,728; Salesforce logged the biggest quarterly gain at 276.
- ClickUp ranked as the most-covered product with 1,623 reports; Rippling rose to third with 858 report inclusions.
- Agentic AI led category expansion with 74 new products; AI Agents added 70, underscoring accelerating enterprise AI adoption.
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