Game Your Game forms 70%-owned Altus Sports Group subsidiary to enter athlete management, sports marketing
GYGY•GYGY•GYGY•GYGY•ASG targets talent representation and athlete branding, linking agent relationships with GYG’s AI-powered sports technology platform.
The structure aims to generate commercial partnerships and media properties, using athlete access to build audiences and develop new IP.
Game Your Game formed Altus Sports Group, a majority-owned subsidiary, to expand into athlete management, sports marketing, media and intellectual property.
GYG will own 70% of ASG; the remaining 30% will be held by the UK-based founding leadership team and employees.
