Game Your Game subsidiary Altus Sports Group names Colin Gordon senior football advisor
GYGY•Altus Sports Group, Game Your Game's majority-owned subsidiary, engaged Colin Gordon as senior football advisor to build its football representation business. The consulting engagement took effect November 1, 2026, through Altus's UK subsidiary.
1. Football advisory role
Gordon will recruit agencies and agents, develop the player and coach roster, and identify potential partnerships and acquisitions. He is Altus's first senior football hire since its formation in August.




