GameSquare entered a strategic data partnership with UGC games media company Chartis to measure brand and creator impact from gaming activations.
The collaboration combines Chartis’ Fortnite Creative and UEFN experience-building with GameSquare’s Hatchet analytics across Twitch, YouTube and TikTok.
The offering targets attribution on engagement, sentiment and reach across streaming, social media and creator ecosystems tied to branded in-game experiences.
The companies plan to integrate Hatchet data with Chartis in-game analytics to link creator activity and social conversation with gameplay performance.
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