GameSquare report shows Q3 2026 live-streaming viewership hits 29.5 billion hours

GAME•2026-11-05

GameSquare subsidiary Hatchet reported 29.5 billion hours of live-streaming viewership in Q3 2026, including expanded YouTube non-gaming and TikTok Live coverage.

1. Viewership trends

Hatchet published its Q3 2026 live-streaming trends report on November 5, reporting 29.5 billion total viewing hours. GTA V viewership rose 22.9% as the impending GTA VI launch fueled demand for role-playing content amid limited major game releases. Streamer-led events recorded peak audiences comparable to major esports tournaments.

Sources

GameSquare report shows Q3 2026 live-streaming viewership hits 29.5 billion hours

Publicnow

GameSquare report shows Q3 2026 live-streaming viewership hits 29.5 billion hours

1. Viewership trends

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