GameSquare Secures Dairy MAX as Official Performance Partner for 2026 World of Dance
GAME•GameSquare has named Dairy MAX its Official Performance Partner and Master Class Naming Rights Partner at the 2026 World of Dance Summit, running July 7-10. The partnership leverages GameSquare’s exclusive sales and strategy role to integrate Dairy MAX’s Level Unlocked campaign across live events and digital platforms.
1. Partnership Overview
GameSquare named Dairy MAX as Official Performance Partner of the 2026 World of Dance Summit and Naming Rights Partner for the Master Class Initiative taking place July 7-10, 2026.
2. Strategic Role
As exclusive sales and strategy partner for World of Dance, GameSquare will lead commercial efforts across its global portfolio and intellectual property, expanding its brand activation capabilities.
3. Marketing Activation
The collaboration will integrate Dairy MAX’s Level Unlocked nutrition campaign throughout live master classes, offering yogurt with granola and high-protein milk samples to performers and attendees.
4. Audience Reach
World of Dance commands over 32 million digital followers and 100 million annual viewers, targeting ages 13 to 34, providing extensive exposure to GameSquare’s and Dairy MAX’s brands.
