GameSquare’s FaZe Esports Secures Three-Year, Seven-Figure CORSAIR Hardware Partnership
GameSquare's FaZe Esports has signed a three-year, seven-figure exclusive partnership with CORSAIR to develop pro-grade gaming hardware across mouse, keyboard, headset and mousepad categories including jersey sleeve branding. The deal includes co-developed digital campaigns, live event activations and fan-focused product customization to optimize competitive player performance.
1. Three-Year Seven-Figure Partnership
FaZe Esports has entered a three-year, seven-figure agreement with CORSAIR, making CORSAIR the exclusive provider of mouse, keyboard, headset and mousepad hardware for the team. The deal includes jersey sleeve placement and category exclusivity to reinforce brand visibility.
2. Co-Development and Fan Engagement
The collaboration centers on co-developing a pro-grade line of competitive gaming products incorporating direct feedback and testing from FaZe players, along with co-created digital campaigns, live event activations, and online fan experiences.
3. Commercial and Brand Impact
This partnership leverages FaZe Esports' global fanbase to drive CORSAIR's brand impact, while enhancing GameSquare's sponsorship portfolio and potential merchandising revenue streams. The deal could strengthen player performance and deepen engagement through customized product offerings.