This week, a YouTuber uncovered a trade-in loophole at GameStop stores involving the newly released Nintendo Switch 2. Under the erroneous promotion, customers who bought the console for $414.99 and immediately traded it back in alongside a low-priced pre-owned game received a credit of $472.50—netting roughly $57 per cycle. GameStop confirmed the glitch on its social channels and has since corrected the pricing error, emphasizing that its stores are not intended to operate as unlimited cash generators.

GameStop CEO Ryan Cohen added 1 million shares of the company to his personal holdings this week, filing SEC disclosures showing two purchases of 500,000 shares each at an average cost of about $21.40 per share. This $21 million investment increases his total stake to approximately 42.1 million shares, or 9.3% of the company’s outstanding equity. Cohen’s latest buy signals continued confidence in the turnaround strategy he has championed since joining the board two years ago.

Following the insider purchase and glitch news, GameStop shares climbed by over 6% on Thursday, lifting the stock from its year-to-date low of $20 to around $23. Combined with a 10% gain for the week, the rally reflects renewed retail interest and growing optimism around Cohen’s operational initiatives, including e-commerce expansion and supply-chain improvements. Trading volumes spiked by more than 30% compared to the monthly average, underscoring heightened market engagement.

Thursday also marked the one-year anniversary of the last social media post by Keith Gill, aka “Roaring Kitty,” whose viral buying campaign in early 2021 helped ignite the meme-stock phenomenon. The milestone has rekindled nostalgic discussions across investor forums, with many speculating on whether GameStop can sustain its newfound momentum. Despite Wall Street’s adaptation to retail-driven volatility, the company’s blend of insider conviction, quirky promotional missteps and internet folklore keeps it at the forefront of the meme-stock narrative.