Gap Inc. Creates Chief Entertainment Officer, Launches LA Office for 'Fashiontainment' Strategy
Gap Inc. named Pam Kaufman EVP and inaugural Chief Entertainment Officer from February 2 to spearhead its 'Fashiontainment' platform across music, TV, film, sports and gaming. It will open a Los Angeles office this spring to anchor entertainment partnerships for its Gap, Old Navy, Banana Republic and Athleta brands.
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