Gap partners with Iconic Brands Nordic to expand into Nordic and Baltic markets
GAP•Gap expands through Iconic Brands Nordic partnership
- Gap Inc. entered a strategic partnership with Iconic Brands Nordic to expand Gap across Nordic and Baltic markets.
- Rollout starts in August with a launch on Boozt across Sweden, Denmark, Norway and Finland.
- The next phase adds distribution via Stockmann department stores in Finland, Estonia and Latvia.
- Expansion culminates with Gap’s first dedicated store and an e-commerce site in Estonia in September.
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