Gap will allow customers to complete purchases in Google’s Gemini app via the Universal Commerce Protocol, feeding product details directly and managing shipping and Google Pay transactions without leaving the platform. Merchant oversight ensures accurate listings and control over the shopping experience.

Gap introduced a Bold Metrics Agent Sizing Protocol feature that provides personalized fit recommendations within conversational shopping sessions, replacing static size guides and reducing size uncertainty at the point of purchase.

The company expects an imminent rollout for both features, with loyalty account connections and rewards redemption planned for future updates as the platform matures, positioning Gap at the forefront of conversational commerce among fashion retailers.