Gartner survey shows 34% of US consumers willing to use GenAI for holiday gift recommendations
IT•A Gartner survey found 34% of U.S. consumers were very or extremely willing to use GenAI for holiday gift recommendations. The August 2026 poll found 77% planned to shop in stores and 75% on Amazon.
1. Consumers explore GenAI
In a poll of 1,004 consumers, AI users consulted an average of 4.48 inspiration sources, compared with 3.24 among non-users. The survey found in-store shopping remained dominant, with 77% planning store purchases, while 75% planned to shop on Amazon.
