GatePass and UBS Boost Reddit Holdings as Insiders Offload $109M

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GatePass Capital LLC acquired 5,022 shares of Reddit Inc. in Q3 for $1.16 million, while UBS Asset Management boosted its stake by 106.3% to 216,960 shares valued at $22.76 million. Concurrently, insiders sold 505,470 shares totaling $109 million over 90 days, including a $9.18 million sale by the COO.

1. Institutional Ownership Shifts

GatePass Capital LLC initiated a new position in RDDT during the third quarter, acquiring 5,022 shares valued at approximately $1.155 million, according to its latest SEC filing. In the first quarter, NewEdge Advisors LLC increased its stake by 143.3%, adding 4,701 shares to reach a total of 7,982 shares worth $837,000. Empowered Funds LLC also entered the register with a $213,000 purchase. UBS Asset Management Americas more than doubled its holding, buying an additional 111,780 shares to bring its total to 216,960 shares valued at $22.759 million. Focus Partners Wealth grew its position by 40.8%, adding 2,965 shares for a total of 10,224 shares worth $1.073 million, while Geneos Wealth Management Inc. bolstered its stake by 344.6%, ending the period with 369 shares valued at $39,000. These movements reflect a broadening institutional interest in Reddit’s growth prospects and revenue momentum.

2. Insider Trading Activity

Insider sales have accelerated over the past quarter, with Benjamin Seong Lee divesting 3,320 shares at an average price of $260.22, generating proceeds of $863,930.40 and reducing his holding to 62,608 shares. Chief Operating Officer Jennifer L. Wong sold 39,167 shares at an average of $234.37, netting $9,179,569.79 and lowering her position to 1,184,528 shares. Over the last ninety days, insiders have disposed of 505,470 shares for a total of $109.0 million, representing 34.25% of insider-owned stock. While some level of insider selling is typical, the scale of these transactions may prompt investors to scrutinize near-term confidence among executive leadership.

3. Earnings Beat and Growth Trajectory

In its third quarter report, Reddit delivered earnings per share of $0.80, surpassing the consensus estimate by $0.30, and generated revenue of $584.91 million, topping forecasts by $38.26 million. The company reported a net margin of 18.33% and a return on equity of 14.94%, with revenue up 67.9% year-over-year from $348 million in the same quarter last year. Analysts project full-year earnings per share of 1.12, underpinned by continued strength in advertising demand and enterprise API integrations. This robust top-line growth and margin expansion underscore Reddit’s progress toward monetizing its large and engaged user base.

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