Gatorade Launches Hydration Study Targeting 65 Million Women, Venus Williams Ambassador
Gatorade launched 'Body of Science', a multi-year research program studying women’s hydration across menstrual cycle, pregnancy and perimenopause with 500 early participants and addressing needs of 65 million affected women. Venus Williams will serve as ambassador to amplify findings and support new product development in PepsiCo’s performance portfolio.
1. Research Initiative
Gatorade unveiled 'Body of Science', a multi-year global research program led by the Gatorade Sports Science Institute to study women’s hydration needs across all life stages including menstrual cycle, pregnancy and perimenopause.
2. Scope and Participation
The program has enrolled 500 women in early studies and aims to address hydration issues reported by 65 million women; participants join via the GSSI Labs app and earn Gatorade.com gift card rewards based on engagement.
3. Ambassadors and Portfolio Impact
Venus Williams serves as the first ambassador to champion the research; insights are expected to inform new product development within PepsiCo’s performance portfolio and set industry standards for women’s hydration science.