In the third quarter, GDS Wealth Management increased its holdings in Procter & Gamble by 20.9%, acquiring an additional 14,060 shares to reach a total of 81,190 shares. At the end of the reporting period, the position was valued at $12,475,000, reflecting the firm’s confidence in P&G’s defensive consumer‐goods portfolio and steady dividend yield.

Several other funds also adjusted positions in P&G during the same quarter. BAM Wealth Management initiated a new stake valued at approximately $678,000. Acorn Wealth Advisors grew its position by 4.5% to 4,028 shares (worth $619,000), while PFG Investments added 870 shares (+1.6%) to reach 54,237 shares ($8.33 million). Symphony Financial lifted its holding by 1.9% to 13,771 shares ($2.12 million) and Inlet Private Wealth added 172 shares (+1.6%) bringing its total to 11,265 shares ($1.73 million). In aggregate, hedge funds and institutions control 65.77% of P&G’s outstanding stock.

In recent weeks, major brokerages have revised their views on P&G. JPMorgan Chase upgraded to an overweight rating, raising its target from $157 to $165. UBS reaffirmed a buy rating and lifted its target to $170. Wells Fargo upgraded to overweight with a $165 objective, while Piper Sandler initiated coverage at neutral with a $150 target. Raymond James maintained an outperform rating, adjusting its target down to $175. Across 22 analysts, 14 recommend buy and 8 hold, with an average price target of $166.70, underscoring a Moderate Buy consensus.