Gemini Launches Zero-Commission U.S. Equities Trading Service on Crypto Platform
GEMI•Gemini has rolled out zero-commission trading for U.S. equities on its platform, allowing clients to execute stock trades without per-trade fees. The launch extends Gemini’s product suite beyond cryptocurrencies and could drive increased trading volumes and cross-selling opportunities within its existing user base.
1. Service Launch
On July 7, 2026, Gemini introduced zero-commission trading for U.S. equities, enabling clients to buy and sell stocks without per-trade fees through its existing exchange interface. The feature is integrated into the mobile and web platforms, allowing seamless switching between crypto and stock trading.
2. Competitive Context
By waiving commissions, Gemini joins established brokers such as Robinhood and Webull in offering free stock trades. The move leverages its crypto-focused user base and positions Gemini to attract retail investors seeking a single platform for both digital assets and equities.
3. Revenue Impact and Outlook
While eliminating commissions may reduce direct fee income, Gemini expects to offset this by capturing payment-for-order-flow and expanding margin lending services. The broader product offering aims to boost overall trading volume, enhance customer retention, and diversify revenue streams over the coming quarters.
