Gen Digital reports 129% surge in fake online shop activity
GEN•Gen Digital said fake online shop activity rose 129% from the previous holiday season’s start, and its group blocked nearly 25 million attempted visits to fraudulent shopping sites in the past month. The report said 88% of shopping scam victims lost money, averaging $394.
1. Online shopping scams
Gen Digital’s Nov. 5 report found fake online shop activity rose 129% from the previous holiday season’s start, while its group blocked nearly 25 million attempted visits to fraudulent shopping sites in the past month. The report said holiday shopping scams affected 16% of US adults and 25% of Gen Z; 88% of victims lost money, averaging $394.
2. AI shopping tools
The report said 63% of Americans have used AI shopping assistants, and 42% plan to use tools such as ChatGPT for holiday shopping.
