GEN Korean BBQ Expands to Downtown Disney, Secures Permanent Menu at Knott’s Summer 2026
GEN Restaurant Group is rolling out GEN Korean BBQ at Downtown Disney’s Seoul Sisters venue and Knott’s Berry Farm after festival items sold out daily at the 2026 Boysenberry Festival. Knott’s will launch a GEN Korean BBQ menu in Summer 2026 after strong sales at both venues.
1. Expansion into Southern California Theme Parks
GEN Restaurant Group has added two premier venues—Downtown Disney’s Seoul Sisters location and Knott’s Berry Farm—to its distribution network, marking its first foray into high-traffic entertainment destinations in Southern California.
2. Sellouts and Consumer Demand
During the 2026 Boysenberry Festival at Knott’s Berry Farm, GEN Korean BBQ products sold out daily, while the Downtown Disney venue recorded high order velocity, demonstrating robust consumer interest in the brand’s offerings.
3. Permanent Menu Launch at Knott’s Berry Farm Summer 2026
Following the sellout success, Knott’s Berry Farm will introduce a permanent GEN Korean BBQ menu in Summer 2026, transitioning the brand from a festival feature to a year-round dining option.
4. Strategic CPG Growth Plans
GEN is leveraging cultural momentum and venue partnerships to expand its consumer packaged goods presence, aiming to strengthen brand visibility and drive incremental revenue through influential, high-footfall locations.