GEN Restaurant Group Rolls Out Four SKUs in 254 Smart & Final Stores
GENK•GEN Restaurant Group’s ready-to-cook marinated meat products will be carried in 254 Smart & Final grocery stores across California, Nevada and Arizona. The launch features four SKUs—Beef Bulgogi, Short Rib, Spicy Pork Bulgogi and Chicken Bulgogi—and underpins expansion beyond its 50+ GEN Korean BBQ restaurants.
1. Retail Placement at Smart & Final
GEN Restaurant Group’s ready-to-cook marinated meat products have been accepted for retail placement in 254 Smart & Final warehouse-style grocery stores across California, Nevada and Arizona, providing shelf space in a value-focused distribution network that serves both household and business customers.
2. Four Ready-to-Cook SKUs Introduced
The initial launch includes four SKUs—BBQ Beef Bulgogi, Beef Short Rib, Spicy Pork Bulgogi and BBQ Chicken Bulgogi—prepared using the same recipes and quality standards featured in the company's 50+ GEN Korean BBQ restaurants, offering consumers a convenient way to recreate the GEN Korean BBQ experience at home.
3. Strategic Expansion and Growth Outlook
This retail entry supports GEN’s broader consumer packaged goods expansion strategy, diversifying revenue beyond its restaurant operations and positioning the company to pursue additional grocery partnerships and drive long-term growth in its CPG division.
