General Mills COO Targets Profit Growth with 1% Volume Gain, $200m New Products
GIS•General Mills’ new COO Dana McNabb reported base volumes up 1% on invested brands in fiscal 2026 after a 10% decline in fiscal 2025, with Pillsbury volumes rising 3%. Cheerios protein cereals generated about $100m in incremental revenue, and $200m of new product offerings are planned for fiscal 2027.
1. COO Focuses on Top-Line Growth
Dana McNabb assumed the role of COO on June 1, maintaining her presidency of North America retail and pet food, and identified restoring profitable top-line growth as her primary objective for the enterprise.
2. Volume Improvements in Key Brands
General Mills’ base volumes, down 10% in fiscal 2025, have rebounded to a 1% increase this fiscal year on brands receiving investment, with Pillsbury outperforming at a 3% base volume gain.
3. Innovation and Brand Investments
McNabb emphasized continued investment in brand remarkability through price adjustments, ‘clean label’ initiatives, bold flavors and functional nutrition, driving a 25% increase in new products across the portfolio.
4. Protein Strategy and Future Launches
Cheerios protein cereals delivered approximately $100m in incremental revenue, and the company plans about $200m of new product offerings in fiscal 2027, including Ghost Performance bars and expanded global dumpling lines.
