Genius Sports partners with Equativ, StackAdapt for real-time sports moment ad targeting
GENI•Equativ technology overlays live game information in creative
Equativ technology can overlay live scores and upcoming matchups into existing creative, aiming to improve second-screen attention during games.
Genius Sports expands programmatic ad targeting around live sports moments
Genius Sports partnered with Equativ and StackAdapt to sell programmatic ads triggered by live in-game events across CTV, video and display.
Moment Engine feeds real-time game data into StackAdapt’s buying workflow, enabling brands to time ads to peak fan engagement.
Activation can happen via ready-to-run audience Deal IDs in StackAdapt’s marketplace or custom dynamic creative that updates as play unfolds.
