Genius Sports research finds 71% of weekly sports viewers want personalized ads
GENI•Research on multiscreen sports advertising
Genius Sports published research on multiscreen sports advertising, highlighting demand for personalization tied to live game moments.
Survey of weekly sports viewers found 71% want ads personalized to their interests.
Another 59% want advertising linked to what is happening in the game in real time.
Receptivity peaks around halftime, scoring plays, close finishes, pointing to moment-based ad activation as a key strategy.
Cross-screen conversion potential rose, with 61% open to a personalized mobile offer connected to a TV ad.
