Genius Sports says US sports prediction markets drive durable wagering demand amid regulatory shift
GENI•Potential business benefits and settlement-data example
Genius Sports said it is positioned to benefit by supplying official data, settlement, integrity services, pricing tools, and customer acquisition to exchanges, market makers, and sportsbooks.
Eilers & Krejcik estimates 69% of Kalshi retail demand comes from states without online sportsbooks, while the share in mature states is near 2%.
Kalshi’s Sept. 5 Michigan game mis-settlement triggered a clawback on an estimated $18.6 million market, underscoring the value of settlement data.
Prediction markets seen as durable source of wagering demand
Genius Sports says US sports prediction markets are a durable source of US sports wagering demand despite looming changes to access and product rules.
The company said expected regulatory tightening could still come even if courts back exchanges, as the Commodity Futures Trading Commission drafts a more detailed event-contract framework.
