Getty Images Integrates Smartsheet Content Velocity to Automate Global Media Manager Workflows
Getty Images has integrated Smartsheet’s Content Velocity solution into its Media Manager platform, enabling global brand customers to automate asset workflows across creative, legal and marketing teams. The integration aims to streamline approvals, project tracking and deliverables generation using Smartsheet’s automation capabilities to reduce time-to-market.
1. Partnership Launch
On Feb 10, Getty Images launched an integration of Smartsheet’s Content Velocity solution into its Media Manager platform, offering global brand clients a unified interface to manage digital assets and streamline project tracking.
2. Automation and Workflow Improvements
The integration embeds Smartsheet’s automation features directly within Media Manager, enabling creative, legal and marketing teams to set approval workflows, assign tasks and auto-generate deliverables without leaving the Getty Images environment.
3. Financial and Market Implications
By enhancing workflow efficiency, Getty aims to boost platform adoption among enterprise clients and drive incremental subscription revenue, positioning Media Manager more competitively against digital asset management alternatives.