Getty Images Secures Multi-Year OpenAI Partnership to Display Licensed Content in ChatGPT
GETY•GETY•GETY•GETY•Getty Images signed a multi-year agreement to integrate its licensed content libraries into ChatGPT’s search and discovery interfaces, enabling display of visual assets across AI-powered responses. The deal aims to enhance user engagement with richer, high-quality imagery and extends Getty’s distribution to OpenAI’s platform.
Getty Images has entered a multi-year display agreement with OpenAI under which its vast licensed content libraries will be integrated into ChatGPT’s search and discovery features.
The collaboration will allow ChatGPT users to view Getty’s high-quality photos and videos—sourced from brands like iStock and Unsplash—directly within AI-generated responses, enriching the platform’s visual output.
Getty expects the partnership to expand its audience reach on OpenAI’s platform, drive incremental licensing revenue, and reinforce its leadership in providing permissioned content for generative AI applications.
